5 Cool Social Media Tips For Making The Best Use of Hashtags

Utilizing Hashtags appropriately can turn out to be extremely fruitful, provided one understands how to optimize its usage.

Here are 5 tips that will help you make the best use of Hashtags.

Do your research

Curious to know what your clients are discussing, what your rivals are doing, or how the media is treating a particular topic related to your business? Hashtags are greatly valuable in recognizing the recurrence and scope of themes, discussions, and taking advantage of reader’s sentiments.

Encourage Discussion

Hashtags are an extraordinary approach to get individuals talking, and let them bounce into the discussion. For instance, #seochat is a prominent stream of discussion utilized by those intrigued by SEO techniques and latest trends on Twitter.

Hashtags are most often a hot topic trending on different social media platforms. Google+ calls them as the Hot topics, meanwhile Twitter presents it as trending. This is a simple approach to figure out various streams of discussion that may be relevant to your objectives, offering a route for you to involve yourself into the discussion and extend your social network.

Note: Facebook isn't as straightforward with hashtag action, and LinkedIn doesn't yet perceive hashtags.

Use Hashtag for a Social Cause

Since a considerably long time, hashtags have been used to streamline communication around circumstances where different mediums of communication, for instance, TV, radio and print are not available or not powerful enough to achieve the desired user engagement.

Some of the major examples of hashtags being used for a social cause are- the tsunami in Thailand; Superstorm Sandy in the U.S. in the year 2012; the tornados in Oklahoma in 2013; and a many other similar tragedies.

Hashtags can likewise be utilized to share latest news and fun updates. For instance, hashtags have been utilized to declare the birth of Prince William and Kate's child and yearly posts by NORAD Ops Center using hashtags #Norad and #Santa tweets to give reports on Santa's trip far and wide during the Christmas Eve.

Best way to Promote an Event or Conference

This is maybe one of the best tools for event planners to pre-promote an event, promote the conference amid the event and keep people associated post event. A post on a LinkedIn Group stated how hashtags expanded the conference to a crowd of people 25x times that of the genuine attendants.

This is valid with events like the #grammys, #oscars, or exchange shows and conferences like SES #SES, Pubcon #Pubcon, and a huge number of others, most of which can be found under the Hashtag Category Directory for Conferences/ Tradeshows and Events on Twubs.

Use Hashtags to Reach Consumers

The absolute and  most mainstream hashtags are #blackfriday and #cybermonday, for evident reasons. The hashtag tackles an existence of its own when others share it.

Hashtags are additionally an extraordinary approach to present exceptional offers,anchor campaigns, and help clients promote their brands. Choosing which hashtags to be utilized, or discovering hashtags identified with discussions you wish to take an interest obliges a bit of research, as trending hashtags can change habitually.